SMOOTH AS F*CK
Two guys from LA – Tom and Ben got annoyed seeing only overpriced & low-quality razors. So... they decided to do something about it. The plan to start selling shaving kits online was set in motion. They decided to target authenticity seekers and style-conscious forward thinkers. The client's request was to stand out from the uninspiring and tiring competition and give their product and brand loads of personality.