DIGITAL CAMPAIGN - 2018 YOUNG LIONS / CANNES LIONS SHORTLIST (TOP9)
CREATED TOGETHER WITH IEVA POVILAUSKAITE.
CREATED TOGETHER WITH IEVA POVILAUSKAITE.
ShareTheMeal was looking for a creative campaign to convince young millennials to download their app and donate to starving children. This campaign was supposed to be released around the time of Thanksgiving. We suggested that instead of making people donate to help others we make them donate to help themselves by boosting their mood.