INTEGRATED CAMPAIGN - 2018 YOUNG SHITS / DROGA5 PROFESIONAL WINNER.
CREATED TOGETHER WITH IEVA POVILAUSKAITE.
CREATED TOGETHER WITH IEVA POVILAUSKAITE.
The takeover
NYC Cycling System was looking for a new approach to convince more people to use bicycles in the city. It was quite a challenging task as cycling in New York is considered to be dangerous. Yet roads used to belong to pedestrians and cyclists. Up until the automobile industry decided to intervene. It spread the message that the streets are for cars only. Nowadays we are thanking the cars for granting us passage to cross their road. We decided that it's time to reclaim New York City with a takeover that is fighting unfair cycling conditions and the occupation of streets.