INTEGRATED CAMPAIGN - 2018 YOUNG LIONS / LITHUANIA WINNER
CREATED TOGETHER WITH IEVA POVILAUSKAITE.
CREATED TOGETHER WITH IEVA POVILAUSKAITE.
Together we go slow
Magazine “Zmones” was looking for a digital campaign to execute its marketing strategy. The campaign should have helped the magazine to become recognized as a valuable tool for a quality slow time. However, people tend to read their magazines once or twice, and then it ends up being useless in their home until eventually it is thrown away. Instead, we decided to make each issue of "Zmones" magazine into a reusable platform of content that gains value with every read.